Become a confident storyteller for your brand to stand out and sell more. I'm a Visual Brand Coach and Award-Winning Photographer (featured in NY Times, Instagram, Apple). I help badass women entrepreneurs own their stories, showcase their uniqueness, and create brands that are downright magical. Ready to make your brand sizzle? Get your hands on my free brand guide packed with five essential ingredients to create an unforgettable brand experience.
Dear Reader,
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Throughout this year, my guiding light has been my word of the year: "belonging."
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โBelonging is an intrinsic part of the human experience, irrespective of one's background or identity.โ
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As the year winds down, I wanted to reflect on my word of the year and share some valuable insights gained from my journey.
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๐. ๐๐๐ฅ๐-๐๐๐๐๐ฉ๐ญ๐๐ง๐๐ ๐ข๐ฌ ๐ญ๐ก๐ ๐ค๐๐ฒ ๐ญ๐จ ๐ญ๐ซ๐ฎ๐ ๐๐๐ฅ๐จ๐ง๐ ๐ข๐ง๐ . Rather than constantly seeking validation from others, start by accepting yourself exactly as you are. This year, as I rebranded, I shared my authentic self, leaving behind the need to hide aspects I once concealed.
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๐. ๐๐ฆ๐๐ซ๐๐๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐ฅ๐ญ๐ข๐๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐๐ฅ๐ข๐ฌ๐ฆ: You don't need to fit into a box or choose a singular identity. With bi-cultural roots, I've relished the freedom to embody both, celebrating the rich tapestry of my heritage. I can seamlessly shift between being a blonde Indian American who dons leopard prints and saris, showcasing the beautiful fusion of cultures.
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๐. ๐๐๐ค๐ ๐ฒ๐จ๐ฎ๐ซ ๐จ๐ฐ๐ง ๐ฌ๐๐๐ญ ๐๐ญ ๐ญ๐ก๐ ๐ญ๐๐๐ฅ๐: Rejection, while often painful, can be a profound teacher. It helped me find an empowered version of myself. I've realized that if there isn't a place for me, I can create my own. This mindset shift has given me the confidence to explore unchartered territories.
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๐. ๐๐๐๐๐ง๐ญ ๐๐ฌ ๐ ๐๐ญ๐ซ๐๐ง๐ ๐ญ๐ก: Donโt hide yours. If someone judges your level of refinement based on your accent, it often reveals their limited perspective. I've learned to treasure my accent as an essential aspect of my identity, understanding that multilingualism is a powerful tool for bridging cultural gaps and forging connections effortlessly.
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๐. ๐๐ฆ๐ฉ๐จ๐ฐ๐๐ซ๐ข๐ง๐ ๐๐ญ๐ก๐๐ซ๐ฌ: One of the most fulfilling aspects of my journey this year has been empowering women to find their sense of belonging. From nurturing this idea in young girls to supporting women in mid-life, fostering belonging through identity has been an essential part of my mission.
๐๐ฏ๐ฅ ๐ฐ๐ฏ๐ฆ ๐ญ๐ข๐ด๐ต ๐ฃ๐ฐ๐ฏ๐ถ๐ด ๐ฐ๐ฏ๐ฆ.
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๐. ๐๐ญ๐จ๐ฉ ๐ฉ๐ฎ๐ญ๐ญ๐ข๐ง๐ ๐ ๐ฎ๐ซ๐ฎ๐ฌ ๐จ๐ง ๐ฉ๐๐๐๐ฌ๐ญ๐๐ฅ๐ฌ. The more deeply you connect with yourself, the less inclined you are to place people on pedestals. If any โguruโ is making you feel less than about yourself it is time to unfollow them and take charge of your own personal power.
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โ Hit replay and let me know which of these insights resonates with you the most.
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Wishing you peace and belonging!
Alpana โ Visual Brand Coach, Content Strategist, Photographer, and Storyteller. I help women entrepreneurs become unforgettable through brand storytelling.
P.S. I'm thinking about hosting a vision board event focused on the word of the year. If you'd like to participate, please send a DM with the word "vision," and I'll share the details with you.
PPS. Stay connected on Instagram!โ
Alpana Aras | Brand Storyteller + Photographer
Become a confident storyteller for your brand to stand out and sell more. I'm a Visual Brand Coach and Award-Winning Photographer (featured in NY Times, Instagram, Apple). I help badass women entrepreneurs own their stories, showcase their uniqueness, and create brands that are downright magical. Ready to make your brand sizzle? Get your hands on my free brand guide packed with five essential ingredients to create an unforgettable brand experience.
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