profile

The Secret Sauce is Your Story

Want the Best of Both Worlds?

Published about 1 month ago • 1 min read

Dear Reader,

This week's a vivid blend of my two worlds – the Indian and American cultures – and I love it.



It's like walking with one foot in each world, and honestly, it’s pretty awesome.

Think about it.

Our business ethos is deeply influenced by our cultural roots.

Being nestled between these diverse cultures gives me a unique outlook and a global perspective.

And you know what?

It could be the secret sauce your business needs to cross those geographical boundaries.

Monday marked the celebration of Holi, the Indian Festival of Colors, symbolizing the arrival of spring and the triumph of good over evil.

Today is Good Friday, leading us into the joyous celebrations of Easter.

Both are about rebirth, renewal, and starting anew.

Here are three quick Holi-inspired takeaways for you, the entrepreneur ready to shake things up:

Begin Again: Holi is all about release and renewal. Maybe it’s time for your business to shed some weight, too. I’m planning to cut loose a couple of those pesky subscriptions myself.

Forge Ahead with New Allies: Holi is a melting pot of connections. Want to broaden your horizon? Reach out, make new contacts, and diversify your circle.

Embrace the Season: Holi heralds spring, a nudge to embrace new chapters. Amidst the busyness of business, remember to carve out moments for self-renewal.

That's it – a little food for thought powered by a week of cultural cross-overs.

Happy Easter to those who celebrate! ❤️❤️

Hit reply and share which takeaways resonated with you.

Alpana

P.S. I recently shared a post inspired by Holi featuring some favorite vibrant film images. You can take a look at them here or here. Also, check out my Easter-inspired post with travel photos of churches in India here.



The Secret Sauce is Your Story

Alpana Aras | Brand Storyteller + Photographer

Become a confident storyteller for your brand to stand out and sell more. I'm a Visual Brand Coach and Award-Winning Photographer (featured in NY Times, Instagram, Apple). I help badass women entrepreneurs own their stories, showcase their uniqueness, and create brands that are downright magical. Ready to make your brand sizzle? Get your hands on my free brand guide packed with five essential ingredients to create an unforgettable brand experience.

Read more from The Secret Sauce is Your Story

Dear Reader,Guess who's back? After a tough spell with an illness since March and a slow recovery, I’m headed in for dental surgery today—fingers crossed, and good vibes are needed! But hey, there's some exciting news, too. I’ve rediscovered my passion in a new venture—creating visual brands! It feels like coming home, given my past life as a graphic and web designer. Let me give you a glimpse: I'm currently weaving a visual story for a fantastic florist who hired me as her brand coach last...

20 days ago • 1 min read

Dear Reader, Yesterday, this photo popped up in my memories and made me smile. This is my son's first "cell phone."At eight or nine, he really wanted a real one, claiming all his friends had one.Sadly for him, having an Indian mom it didn't work out for him – until he got to 8th grade, but that is another story.So he took matters into his own hands and crafted one exactly how he wanted.It had all the essentials: a speed dial to connect with my husband and me and, of course, a line to J.M....

about 2 months ago • 1 min read

Dear Reader, As Women's International Month begins, I find myself navigating the challenging waters of COVID-19 for the first time. On day 5 or 6, exhaustion has become a constant, and my journey of recovery continues. Amidst navigating this illness, a story of remarkable generosity caught my eye and offered a glimmer of inspiration. Ruth Gottesman, a billionaire, donated a billion dollars to the Albert Einstein College of Medicine in the Bronx (NYC's poorest borough). Inititally her donation...

2 months ago • 1 min read
Share this post