Become a confident storyteller for your brand to stand out and sell more. I'm a Visual Brand Coach and Award-Winning Photographer (featured in NY Times, Instagram, Apple). I help badass women entrepreneurs own their stories, showcase their uniqueness, and create brands that are downright magical. Ready to make your brand sizzle? Get your hands on my free brand guide packed with five essential ingredients to create an unforgettable brand experience.
โ Dear Reader, โ As Women's International Month begins, I find myself navigating the challenging waters of COVID-19 for the first time. On day 5 or 6, exhaustion has become a constant, and my journey of recovery continues. Amidst navigating this illness, a story of remarkable generosity caught my eye and offered a glimmer of inspiration. Ruth Gottesman, a billionaire, donated a billion dollars to the Albert Einstein College of Medicine in the Bronx (NYC's poorest borough). Inititally her donation was meant to stay anonymous with an intention just to give. Her action, highlighted during my own challenging week, serves as a beacon of hope and a reminder of the impact one individual's generosity can have on the world. This experience, coupled with Gottesman's inspiring story, has imparted valuable lessons: ๐ฆ๐ฒ๐น๐ณ๐น๐ฒ๐๐๐ป๐ฒ๐๐ ๐ข๐๐ฒ๐ฟ ๐ฆ๐ฝ๐ผ๐๐น๐ถ๐ด๐ต๐: Ruth Gottesman's dedication to helping others without seeking any praise teaches us the value of genuine kindness. ๐๐บ๐ฝ๐ฎ๐ฐ๐๐ณ๐๐น ๐๐ฒ๐ป๐ฒ๐ฟ๐ผ๐๐ถ๐๐: What is most impactful is that her donation opens doors for marginalized communities to make their dream of medical school come true without financial strain. ๐๐๐บ๐ถ๐น๐ถ๐๐ ๐ถ๐ป ๐๐ถ๐๐ถ๐ป๐ด: In a world of performative self-promotion, her insisting not to change the school's name shows that her gift demonstrates true generosity. As we celebrate the achievements and contributions of women worldwide this month, let's remember the power of generosity and the inspiration we can draw from the actions of remarkable individuals like Ruth Gottesman. Can you imagine how transformative it could be if billionaires allocated just a small portion of their wealth to aid others? โ Cheers, Hi! I am Alpana | I help women entrepreneurs craft storytelling brands to stand out. โ P.S. Amidst navigating my first bout with COVID-19, a small personal victory was mustering the energy with the continued exhaustion to cook rice and dal (my comfort food)โaccidentally making it too spicy. I paid for it later but relished the joy it brought me. ๐ โ |
Alpana Aras | Brand Storyteller + Photographer
Become a confident storyteller for your brand to stand out and sell more. I'm a Visual Brand Coach and Award-Winning Photographer (featured in NY Times, Instagram, Apple). I help badass women entrepreneurs own their stories, showcase their uniqueness, and create brands that are downright magical. Ready to make your brand sizzle? Get your hands on my free brand guide packed with five essential ingredients to create an unforgettable brand experience.
Dear Reader,Guess who's back? After a tough spell with an illness since March and a slow recovery, Iโm headed in for dental surgery todayโfingers crossed, and good vibes are needed! But hey, there's some exciting news, too. Iโve rediscovered my passion in a new ventureโcreating visual brands! It feels like coming home, given my past life as a graphic and web designer. Let me give you a glimpse: I'm currently weaving a visual story for a fantastic florist who hired me as her brand coach last...
Dear Reader, This week's a vivid blend of my two worlds โ the Indian and American cultures โ and I love it. Candles at the Basilica of Bom Jesus in Goa, India It's like walking with one foot in each world, and honestly, itโs pretty awesome. Think about it.Our business ethos is deeply influenced by our cultural roots. Being nestled between these diverse cultures gives me a unique outlook and a global perspective. And you know what? It could be the secret sauce your business needs to cross...
Dear Reader, Yesterday, this photo popped up in my memories and made me smile. This is my son's first "cell phone."At eight or nine, he really wanted a real one, claiming all his friends had one.Sadly for him, having an Indian mom it didn't work out for him โ until he got to 8th grade, but that is another story.So he took matters into his own hands and crafted one exactly how he wanted.It had all the essentials: a speed dial to connect with my husband and me and, of course, a line to J.M....