Become a confident storyteller for your brand to stand out and sell more. I'm a Visual Brand Coach and Award-Winning Photographer (featured in NY Times, Instagram, Apple). I help badass women entrepreneurs own their stories, showcase their uniqueness, and create brands that are downright magical. Ready to make your brand sizzle? Get your hands on my free brand guide packed with five essential ingredients to create an unforgettable brand experience.
Why Old Is Gold ๐
Dear Reader,
โ
In my former life as a graphic designer, I was like a kid in a candy store, collecting captivating marketing samples.
โ๐๐ ๐จ๐๐ฌ๐๐ฎ๐ซ๐ ๐๐ฅ๐๐๐ซ๐ฅ๐ฒ.โ ~ ๐. ๐. ๐๐ก๐ข๐ญ๐
โI had to chuckle reading this quote.
I saved these postcards from my time working at a direct marketing agency in Peoria, IL.
It was my first REAL job in the US, and my obsession with paper was real. ๐
The ultimate test was to see how the paper (of the postcards) fared going through the postal service.
As a designer, picking the right paper was a fine art that mattered.
These postcards tell a story with more than words; it's the choice of colors, fonts, and paper coming together to craft the narrative.
And now, as a brand storyteller, I've realized that those OLD design lessons continue to shape my approach to building a successful online business.
Here are some key takeaways that might resonate with fellow women entrepreneurs, consultants, and service providers interested in crafting their brand story:
โจ Create Curiosity: Just as those postcards intrigued me, your brand should spark curiosity, leaving your audience eager for more.
โจ Details Matter: The little things often make the biggest impact. Pay attention to those finer details in your branding; they can be game-changers.
โจ Keep It Simple: Simplicity is a powerful ally. Clear, straightforward messaging resonates better with your audience.
โจ Intentional Assembly: Crafting a compelling message in the online world is like assembling puzzle pieces intentionally to create a captivating narrative.
Incorporate these insights into your branding to captivate your audience!
Here's a prompt for you Reader:
How does your prior work experience help you with your current work?
Reply to share your thoughts, or drop a note if you found this useful!
xo,
Alpana
โ
P.S. I am still working on putting together the Vision Board event focused on the Word of the Year! DM "vision" if you are interested in it!
PPS. Head to the blog to check out the latest post on business and motherhood!
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The Secret Sauce is Your Story
Alpana Aras | Brand Storyteller + Photographer
Become a confident storyteller for your brand to stand out and sell more. I'm a Visual Brand Coach and Award-Winning Photographer (featured in NY Times, Instagram, Apple). I help badass women entrepreneurs own their stories, showcase their uniqueness, and create brands that are downright magical. Ready to make your brand sizzle? Get your hands on my free brand guide packed with five essential ingredients to create an unforgettable brand experience.
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